iPhone OS 4 event summary…

Apple presented a lot of interesting stuff today.  Probably the biggest were:

Multi-tasking including background operation of GPS, Audio (YAY Pandora), Voice (Yay Skype) and fast app switching

Folders – a better way to organize apps…wallpapers too.

Email: Unified inbox, multiple exchange (or GMail Push w/Exchange), fast switching

iBooks for iPhones.  Just what you’d think.

Better Enterprise tools. More encryption, multiple Exchange,  etc.

Game Center, which will allow social gaming but also other social sites.  Screw everyone else’s network, use Apple’s social network.

The biggest news though is iAds which we’re going to see a lot more for gaming, reading, video, music, everything.  The upside: More free apps, the downside: ads.  We’re talking billions of dollars, lots of new tech jobs creating these ads, new agencies, new ideas, new thinking….  Nothing short of the future of advertising, all while Google spends its time trying to absorb Admob — which is basically in big trouble.

[via 9to5mac]